The EMBERS Project Can Predict the Future With Twitter – Newsweek

EMBERS uses advanced data-extraction and translation methods in partnership with another Cambridge company, Basis Technology, which enriches data and provides text analytics tools that, rather than translate foreign languages into English, draw direct meaning from native tongues. For instance, it is able to interpret Arabic printed in English phonetic characters (popular on Twitter). Graphical data is read right off Tumblr and aerial satellite photos are processed through automated tools for imagery.

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