Synergy Marketing Releases Social Intelligence Database “iNSIGHTBOX” with Basis Technology’s Rosette

Accomplishing effective marketing promotions with accurate entity extraction

Translated from Japanese press release dated November 11, 2011

November 11, 2011—Synergy Marketing Inc. (Kita Ward, Osaka, Japan; President and CEO Hitoshi Tanii; Japanese securities code 3859) announced the release of its cloud-based social knowledge database, iNSIGHTBOX, which integrates Basis Technology’s Rosette® Base Linguistics Japanese component and Rosette® Entity Extractor.

iNSIGHTBOX is a social intelligence database that helps enterprises analyze myriad data (excepting personal information) across different domains, by acting as a social intelligence reference source, thus helping companies gain insights about their customers. With this service, enterprises in all types of industries and sales channels can abstract corporate data based on special rules. Performing computations with a proprietary algorithm, iNSIGHTBOX quantitatively manages the relationships between the data. Thus, what cannot be grasped from an analysis of internal company data alone, becomes possible when set in the context of trends in the outside world, allowing a true understanding of the needs of customers.

For the development of iNSIGHTBOX, Synergy Marketing used Basis Technology’s Rosette for Japanese tokenization (word breaking) and entity extraction in the pre-processing stage of information analysis. Rosette’s Japanese linguistic analysis is a high-performance text processing engine that is a required basic first step for processing webpages, email, and any database. Through its accurate linguistic analysis of Japanese, it supports highly accurate entity extraction. Rosette accurately extracts entities—e.g., personal names, place names, email addresses, URLs, key phrases, etc.—for efficient and accurate extraction of key words.

“We are pleased that the industry’s first cloud-based social intelligence database, iNSIGHTBOX integrates our software,” said Basis Technology’s Executive Vice President Steve Cohen. “Our product provides the highly accurate entity extraction needed by the market. We look forward to helping the marketing activities of many enterprise customers through iNSIGHTBOX.”

“When we were looking for a partner, we were careful to choose a well-known company with a track record for dependability and support for many languages,” said Synergy Marketing’s CRM Insight Lab Fellow Akira Ushirozako. “In the future, we expect iNSIGHTBOX to also support many languages. At the research stage, we used an open source linguistic analysis system, but compared to it, Basis Technology’s processing speed was faster. The product support was also very attentive and satisfying. In the future, we look forward to seeing an enhanced Japanese dictionary and other upgrades.”

About Synergy Marketing

Synergy Marketing ( provides enterprise customers with technology to predict consumer behavior in order to optimize marketing promotional activities. Informed by one-to-one marketing, we help enterprises create better relationships with their consumers, while reducing marketing costs. Our flagship products are the social intelligence database iNSIGHTBOX—which supports gathering insights about customers—and Synergy! 360, the marketing navigator that enables a high-precision marketing approach.

About Basis Technology

Basis Technology develops innovative products and solutions incorporating multilingual text analytics and digital forensics. Our Rosette® linguistics platform provides morphological analysisentity extractionname matchingname translation, and Arabic chat translation, yielding useful information from unstructured data in such fields as information retrieval, government intelligence, e‑discovery, and financial compliance. Our digital forensics team pioneers better, faster, and cheaper techniques to extract forensic evidence, keeping government and law enforcement ahead of exponential growth of data storage volumes.

Our products and services are used by over 250 major organizations, including, Clearwell, EMC, Endeca/Oracle, Exalead/Dassault, Fujitsu, Google, Hewlett-Packard, Microsoft, NetBase, Oracle, and governments around the world. Learn more at or call +1-617-386-2090.