NetBase Taps Basis Technology to Expand its Enterprise Social Intelligence Platform Foreign Language Capabilities

The Rosette linguistics platform enables NetBase’s platform to analyze social media conversations in many languages

Cambridge—March 14, 2012—Basis Technology today announced that NetBase has chosen the Rosette® linguistics platform to enhance the ability of its global enterprise social intelligence platform to extract customer perceptions from terabytes of social media chatter in multiple languages.

The NetBase engine uses natural language processing (NLP), text analytics, and machine learning to read, understand, and categorize every posting according to the sentiments, emotions, and key ideas expressed by consumers.

NetBase is using Rosette’s linguistic analysis and entity extraction to accelerate development to increase global coverage of historic and real-time monitoring, brand analysis, market research, and product innovation. Rosette offers text analytics capabilities in languages covering Europe, Asia, the Americas, and the Middle East.

“With English now making up only about 40 percent of global social media postings, it is becoming increasingly important for our customers to access business and market insights hidden in non-English conversations,” said Steve Winters, NetBase’s Vice President of Engineering. “Basis Technology allows us to quickly expand the scope of our analysis to the languages our customers demand. We chose Rosette because its accuracy and performance enables us to broaden the global coverage of our technology to discover insights from social media conversations in other languages.”

“More and more, social media users around the world are conversing in their native languages. As a result, technologically sophisticated social media monitoring and intelligence firms such as NetBase are integrating Rosette to more quickly add multilingual capability that normally takes years to develop,” Steve Kearns, Basis Technology’s Director of Product Management, said. “Non-English speakers are rapidly becoming the majority among social media users and Rosette is enabling business analysis to follow.”

About NetBase

NetBase, the C2B Company, delivers the enterprise social intelligence platform that global enterprises use to monitor, understand, and engage with customers in real time. Using a high-precision natural language processing (NLP) engine combined with text analytics and machine learning, our platform processes billions of social media posts to extract structured insights delivered via customizable dashboards. Our solutions enable marketing, public relations, market research, customer service, sales, and product innovation leaders to craft winning strategies faster. Clients include Coca-Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG. For more information, visit, on Facebook pageLinkedIn, or YouTube.

About Basis Technology

Basis Technology develops innovative products and solutions incorporating multilingual text analytics and digital forensics. Our Rosette® linguistics platform provides morphological analysisentity extractionname matchingname translation, and Arabic chat translation, yielding useful information from unstructured data in such fields as information retrieval, government intelligence, e‑discovery, and financial compliance. Our digital forensics team pioneers better, faster, and cheaper techniques to extract forensic evidence, keeping government and law enforcement ahead of exponential growth of data storage volumes.

Our products and services are used by over 250 major organizations, including, Clearwell, EMC, Endeca/Oracle, Exalead/Dassault, Fujitsu, Google, Hewlett-Packard, Microsoft, NetBase, Oracle, and governments around the world. Learn more at or call +1-617-386-2090.