Mission Possible: Connecting Structured and Unstructured Data to Create New Insights

20 Jun 2012

Organizations around the world struggle to effectively manage and use their data. Information silos make it difficult to provide the necessary context for decisions and as a result, users must often consult multiple systems as part of their daily work. By combining two advanced technologies—entity extraction and name matching—we can enable interactive or even automatic linking between structured and unstructured data stores.

Entity extraction goes through unstructured text and adds meaningful structure—e.g., “‘Apple’, the company was mentioned in this article,”—then name matching enables you to link “Apple” to Apple Inc, with stock ticker AAPL which had a stock price of $585.18 today.

These links can be used to provide the necessary context to search results, and can make a big difference in your productivity or the productivity of your users.