Visible Technologies and Basis Technology Partner to Power Social Media Monitoring of Foreign Language Text

— Basis Technology’s Rosette Text Analytics Platform Enhances Visible Technologies' truCAST Search of Multilingual Text —

Cambridge, Massachusetts — April 26, 2010 — Basis Technology Corporation, the leading provider of multilingual text analytics for search-based applications, announced it has partnered with Visible Technologies, a leading provider of social media monitoring and engagement solutions, to enable quick and accurate language identification of text monitored on social networks, such as Twitter and MySpace.

Basis Technology’s Rosette® Language Identifier (RLI) will be integrated into Visible Technologies' truCAST suite of products, giving enterprises the ability to automatically identify text from various social networks in more than fifty major languages. By aggregating global social intelligence in real time, companies will be able to quickly identify what is being said online and directly engage social audiences to answer questions, solve problems and influence conversations.

“Listening to, learning from and engaging in social media is vital to increasing and mobilizing brand advocates,” said Dan Vetras, CEO of Visible Technologies. “With Basis Technology’s advanced linguistics capabilities, we can now efficiently process social conversations in many languages to allow for a more holistic picture of what people are saying about brands across the globe.”

“We are pleased to welcome Visible Technologies as a valued partner,” said Carl Hoffman, CEO of Basis Technology. “Identifying unknown and varied text in multiple languages is a challenge, which is why Visible Technologies turned to Basis Technology for an immediate way to identify the languages and meaning of social media conversations worldwide.”

About Visible Technologies

Visible Technologies helps companies like Microsoft, Autodesk and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to www.visibletechnologies.com, or follow the blog at www.visinsights.com.

About Basis Technology

Basis Technology (www.basistech.com) provides software solutions for text analytics, information retrieval, and name resolution in over twenty languages. Our Rosette® Linguistics Platform is a widely-used suite of interoperable components that power search, business intelligence, e-discovery, and other enterprise applications. Our company is at the forefront of applied natural language processing using a combination of statistical modeling, expert rules, and corpus-derived data.

Leading software vendors, content providers, financial institutions, and government agencies rely on Basis Technology’s solutions for Unicode compliance, language identification, multilingual search, entity extraction, name matching, and name translation. Our products and services are used by over 250 major firms, including Cisco, EMC, Endeca, Hewlett-Packard, Microsoft, Oracle, and Symantec. Our text analysis products are widely used in the U.S. defense and intelligence industry by such firms as CACI, Lockheed Martin, MITRE, Northrop Grumman, SAIC, and SRI. We are the top provider of multilingual technology to web search engines, such as Amazon.com, Ask.com, Bing, Google, and Yahoo!

Company headquarters are in Cambridge, Massachusetts, with branch offices in San Francisco, California; Herndon, Virginia; and Tokyo, Japan. For more information, visit www.basistech.com or call 800-697-2062.